Cloud Seeding / Tel Aviv
Design Museum Holon
Plaza Pavilion
2015 / 2,500 sq. ft.

Cloud Seeding is a plaza pavilion, built in front of the Design Museum Holon near Tel Aviv. It is a minimal yet inviting structure that serves many diverse functions. Below the roof, museum visitors and members of the public come together to attend performances, participate in outdoor dance classes, read books on loan from the library or simply lounge in the shade. The pavilion transforms the empty plaza into an exciting and interactive public space. 



Collaborator: Geotectura (Local Architect)
Awards: Winner, 2014 Urban Shade Competition Winner, 2016 New Practices New York Award
Winner, 2016-17 Founders Rome Prize 
Winner, 2017-18 NEA US-Japan Program



Cloud Seeding is more than a place for events, it is an event itself. The open-air frame supports a fabric mesh ceiling, which allows breezes to circulate and daylight to penetrate. Overhead, 30,000 “seeds,” translucent balls made from recycled water bottles, move freely. Driven by the wind, these lightweight “seeds” are in continual motion; engaging spectators and casting shifting shadows on the ground below.



Cloud Seeding is never the same space twice; it is constantly being reconfigured by the interplay of wind, light and shadows. The wind across the plaza becomes an integral part of the architecture; rendered in real time by the moving ceiling. The pavilion brings together two familiar aspects of Israel’s built and natural environments, the gabled frame of greenhouses and the Mediterranean Sea breeze, joining them an experience that is both physical and sensorial.



Project Sponsors: Alubin, Palram
Press:
DesignBoom (September 2015)
Frame (September 2015)
Dezeen (August 2015)

Project Team: Rachely Rotem, Phu Hoang, Kamilla Csegzi
Credits: Yossi Cory, Geotectura (Architecture, Local), Avihay Shoval (Structural, Local), Ho-Yan Cheung (Structural, Design), Aviad Bar Ness (Photography), Ori Zifroni (Videography)

Copyright 2017 by MODU Architecture, PLLC