How do we live better? MODU  links our  future of living to the social and environmental fabric of our cities.


 

It Is Human Nature to Be Social


MODU aims to elevate the urban experience, linking people to their communities and neighborhoods to cities. Our idea of a new sustainability reimagines cities and buildings that foster new— at times physically distant— forms of being social while reducing our environmental impact. The social and environmental realms are intertwined.




Design that Creates Uncommon Assets


Every city contains countless properties that have not reached their full potential. They may be underutilized or empty; together, they represent a wealth of untapped opportunities. MODU maximizes value, transforming properties into active and adaptable spaces. Our focus on “building healthy” provides benefits to owners and users alike.





Collaborative Thinking Enhances Value

MODU cultivates collaboration that encourages the entire client team—leadership and staff as well as future users—to be partners in the project, working together toward a richer, more diverse outcome. Our approach also enhances unique collaborations with experts from science, technology, social science, and art disciplines.  We believe that good design can be achieved with both large and small budgets.


Profile

Phu Hoang, AIA, FAAR
Founding Director and studio alchemist, Phu Hoang and has led MODU since its founding in 2012. Phu directed the design of many projects in MODU, including the Exhale art park and the Promenade retail and office center. Along with Rachely Rotem, he was awarded the 2017 Founders Rome Prize in Architecture, since 1897 an annual prize to those” who represent the highest standards of excellence in the arts and humanities.” He has also been awarded the Emerging Voices award from the Architectural League of New York (2019) and the US-Japan Creative Artists fellowship from the National Endowment for the Arts (2018). Phu holds a Bachelor of Science degree from the Georgia Institute of Technology in Atlanta and a Master of Architecture degree from Columbia University in New York. Since 2011, he has taught at the Graduate School of Architecture, Planning and Preservation at Columbia University. Phu is a fellow of the American Academy in Rome, a council Co-chair of its Society of Fellows, and a licensed architect in New York.


Rachely Rotem, LEED AP, FAAR
Founding Director and studio futurist, Rachely Rotem has led MODU since its founding in 2012. Rachely directed the design of many projects in MODU, including the Cloud Seeding plaza pavilion and the Heart Squared public artwork. Along with Phu Hoang, she was awarded the 2017 Founders Rome Prize in Architecture, since 1897 an annual prize to those “who represent the highest standards of excellence in the arts and humanities.” She has also been awarded the Emerging Voices award from the Architectural League of New York (2019) and the US-Japan Creative Artists fellowship from the National Endowment for the Arts (2018). Rachely holds a Bachelor of Architecture degree (Cum Laude) from Technion in Haifa and a Master’s in Advanced Architectural Design from Columbia University. She currently teaches in Rhode Island School of design and recently at MIT. Rachely is a fellow of the American Academy in Rome, a licensed architect in Israel, and a LEED Accredited Professional in Building Design and Construction.

Awards

World Changing Ideas (Honorable Mention, Spaces, Places, and Cities), Fast Company (2020)
Emerging Voices, The Architectural League of NY (2019)

Entrepeneur Impact Program, Autodesk (2018 - 2020)
US-Japan Creative Artists Program, National Endowment for the Arts (2017)
Founders Rome Prize in Architecture, American Academy in Rome (2016)
10 Best Architecture Startups in 2016, Archipreneur (2016)
New Practices New York Award, American Institute of Architects NY (2016)
Urban Shade Competition, Design Museum Holon (2014) 5th China Intl. Architecture Biennial, Beijing Olympic Park Committee (2013) Marfa Dialogues New York, Robert Rauschenberg Foundation (2013) Dumbo Arts Festival (Selected), Two Trees Management Company (2013) 21 for 21 Award (Commendation), World Architecture News (2013) Lexus Design Award (Finalist), Lexus (2012)
NYSCA Grant, New York State Council on the Arts (2012) Interior Design Best of Year Award (Honoree), Interior Design (2011)
Core77 Design Award, Core77 (2011)
Barge 2011 Competition, SHIFTboston (2011) Oceanfront Competition, Art Basel Miami Beach and Creative Time (2010)
Open Fort 400 Competition (with Stereo Architects), NAi (2009)
Architectural League Prize (Phu Hoang), The Architectural League of NY (2009)
Catch the Light Competition (Rachely Rotem with others), Athens Olympic Committee (2004)


Press

Fast Company (May 2020)
CNN (Feb. 3, 2020)
Jerusalem Post (Feb. 13, 2020)
The Architect’s Newspaper (Feb. 11, 2019)
Contract (February 8, 2019)
Archinect interview (April 2017) DomusWeb interview (January 2017)
The Architect’s Newspaper (June 24 2016)
Architecture Record (April 2 2016)
Metalocus (February 11 2016)
Interior Design (September 2015)
Archinect (September 2015)
DesignBoom (September 2015)
Frame (September 2015)
Dezeen (August 2015)
Landscape World (August 2015)
Collectively (May 2015)
Design Milk (March 2014)
Bustler (December 2013)
Complex: Art and Design (December 2013)

World Architecture News (November 2013)
The Architect's Newspaper (November 2013)
BBC (June 2013)
Interior Design (December 2011)
Boston Globe (5 May 2011)
The Architect’s Newspaper (20 April 2011)
DomusWeb (April 2011)
Icon (February 2011)
DomusWeb (18 December 2010)
The Art Newspaper (1 December 2010)
Financial Times (1 December 2010)
The Miami Herald (1 December 2010)
FastCo Design (30 November 2010)
HuffingtonPost (24 November 2010)
The Architect’s Newspaper (7 July 2010)
D News Milano (23 January 2009)
Mark (November 2008)
World Architecture News  (12 June 2008)
 


Around us in our Brooklyn studio: the everyday moments that make up our day and drawings that explore our design ideas.




Copyright 2020 by MODU Architecture, PLLC