How do we live better? MODU  links our  future of living to the social and environmental fabric of our cities.


 

It Is Our Human Nature to Connect


MODU creates connections, linking people to their communities and neighborhoods to cities. Our idea of a new sustainability reimagines cities and buildings with fewer boundaries to foster engaging social environments and reduce our environmental impact. MODU envisions architecture and nature not in opposition but as continuums of each other—with architecture as an extension of the natural world, and vice versa.




Design for a Common Good, Create Uncommon Assets


Every city contains countless properties that have not reached their full potential. They may be underutilized or simply vacant; together, they represent a wealth of untapped opportunities. MODU maximizes value with cost-effective designs, revitalizing properties and transforming them into active spaces for human well-being. Whether through new construction on a vacant lot or retrofit of an existing building, our focus on “building healthy” provides innumerable benefits to owners and users alike.





Collaborative Thinking to Maximize Value

MODU cultivates collaboration that encourages the entire client team—leadership, staff, and future users—to feel like true partners in our projects, working together toward a richer, more diverse outcome. We believe that quality construction and engaging spaces that maximize value can be achieved with both large and small budgets. Our collaborative approach and shared cultures strengthen design solutions with experts from technology, social sciences, and art disciplines. 


Profile

Phu Hoang, AIA, FAAR
Founding Director and studio alchemist, Phu Hoang and has led MODU since its founding in 2012. Along with Rachely Rotem, he was awarded the 2017 Founders Rome Prize in Architecture, since 1897 an annual prize to those ”who represent the highest standards of excellence in the arts and humanities.” Phu has led the design of many projects in MODU, including the Exhale art park and the Promenade retail and office center. They have also been awarded the Emerging Voices award from the Architectural League of New York (2019) and the US-Japan Creative Artists fellowship from the National Endowment for the Arts (2018). Phu holds a Bachelor of Science degree from the Georgia Institute of Technology in Atlanta and a Master of Architecture degree from Columbia University in New York. Since 2011, he has taught at the Graduate School of Architecture, Planning and Preservation at Columbia University. Phu is a fellow of the American Academy in Rome, a council Co-chair of its Society of Fellows, and a licensed architect in New York.


Rachely Rotem, LEED AP, FAAR
Founding Director and studio futurist, Rachely Rotem has led MODU since its founding in 2012. Along with Phu Hoang, she was awarded the 2017 Founders Rome Prize in Architecture, since 1897 an annual prize to those “who represent the highest standards of excellence in the arts and humanities.” Rachely has led the design of many projects in MODU, including the Cloud Seeding plaza pavilion and the Heart Squared public artwork. They have also been awarded the Emerging Voices award from the Architectural League of New York (2019) and the US-Japan Creative Artists fellowship from the National Endowment for the Arts (2018). Rachely holds a Bachelor of Architecture degree (Cum Laude) from Technion in Haifa and a Master in Advanced Architectural Design from Columbia University. She currently teaches in Rhode Island School of design and recently at Columbia University. Rachely is a fellow of the American Academy in Rome, a licensed architect in Israel, and a LEED Accredited Professional in Building Design and Construction.

Awards

Emerging Voices, The Architectural League of NY (2019)
Entrepeneur Impact Program, Autodesk (2018 - 2020)
US-Japan Creative Artists Program, National Endowment for the Arts (2017)
Founders Rome Prize in Architecture, American Academy in Rome (2016)
10 Best Architecture Startups in 2016, Archipreneur (2016)
New Practices New York Award, American Institute of Architects NY (2016)
Urban Shade Competition, Design Museum Holon (2014) 5th China Intl. Architecture Biennial, Beijing Olympic Park Committee (2013) Marfa Dialogues New York, Robert Rauschenberg Foundation (2013) Dumbo Arts Festival (Selected), Two Trees Management Company (2013) 21 for 21 Award (Commendation), World Architecture News (2013) Lexus Design Award (Finalist), Lexus (2012) NYSCA Grant, New York State Council on the Arts (2012) Interior Design Best of Year Award (Honoree), Interior Design (2011)
Core77 Design Award, Core77 (2011)
Barge 2011 Competition, SHIFTboston (2011) Oceanfront Competition, Art Basel Miami Beach and Creative Time (2010)
Open Fort 400 Competition (with Stereo Architects), NAi (2009)
Architectural League Prize (Phu Hoang), The Architectural League of NY (2009)
Catch the Light Competition (Rachely Rotem and others), Athens Olympic Committee (2004)


Press

Projects by MODU have been widely published in books, magazines and newspapers domestically and internationally 
Archinect interview (April 2017) DomusWeb interview (January 2017)
The Architect’s Newspaper (June 24 2016)
Architecture Record (April 2 2016)
Metalocus (February 11 2016)
Interior Design (September 2015)
Archinect (September 2015)
DesignBoom (September 2015)
Frame (September 2015)
Dezeen (August 2015)
Landscape World (August 2015)
Collectively (May 2015)
Design Milk (March 2014)
Bustler (December 2013)
Complex: Art and Design (December 2013)
Archinect (December 2013)
World Architecture News (November 2013) The Architect's Newspaper (November 2013)

BBC (June 2013)
Interior Design (December 2011)
Boston Globe (5 May 2011)
The Architect’s Newspaper (20 April 2011)
DomusWeb (April 2011)
Icon (February 2011)
DomusWeb (18 December 2010)
The Art Newspaper (1 December 2010)
Financial Times (1 December 2010)
The Miami Herald (1 December 2010)
FastCo Design (30 November 2010)
HuffingtonPost (24 November 2010)
The Architect’s Newspaper (7 July 2010)
D News Milano (23 January 2009)
Dialogue (December 2008)
Mark (November 2008)
World Architecture News  (12 June 2008)
Dwell (17 July 2007)


Around us in our Brooklyn studio: projects that are “on the boards,” drawings that explore our design ideas, and the everyday moments that make up our day.
















Copyright 2019 by MODU Architecture, PLLC